UNDERSTANDING THE CONCEPTS OF CONTENT MODELING AND ABILITY OF CONTENT MANAGEMENT SYSTEMS TO PUBLISH CONTENT BEYOND WEBSITES
Developing an impressive design for the website with an
intuitive user interface drives conversion and leads to the growth of the
business (in addition to other marketing fundamentals). However, when we talk
about the lifecycle of a website, designing is just a piece of that large cake
and is prioritized after content modeling. The content-first strategy ensures
that you don’t divert from emphasizing the message that your business wants to
convey to its audience. If you are getting your website redesigned, start with
creating a content model. Content modeling helps you save countless hours
during and after the redesigning of the site, and even months later you can
refer to the same model to improve results.
Content modeling documents all type of content associated
with the company and defines the relationship between its types. Content type
incorporates text, videos, images/photos, audio, at.al. A content model
visually describes the purpose of each content type and promotes collaboration
between developers, designers, and content creators.
While website redesigning, the content model gives
precise information to the architects and designers about the placement and
accommodation of a content type. If there are captions with images, then those
also should be laid out in the model.
Scalable Content- Publishing Content Beyond
Websites
Let’s now move a step ahead and understand the role of content management development system
company. For website redesigning, we
started with a strategy, i.e., content modeling. Now arrives the need of
publishing content. Content management systems have eased the process of
creating websites and publishing content. But is our content scalable that it
can be rolled out on any interface like smart devices or AI based devices?
Well, we are still advancing in this arena.
Content strategists believe that content should possess
the ability to COPE- Create Once, Publish Everywhere. The concept of managing
different content management systems to publish content on various devices like
smartwatches, tablet, smartphone, AI-based devices should be eradicated. It can
be achieved through:
Structured Content
It caters to developing
content that is scalable, planned and connected outside of an interface so that
it is ready for any interface.
Metadata and Taxonomy
Metadata describes the content while taxonomy is
the way of classifying and organizing content. The rendering engine of a
website-based CMS IT services is
capable of addressing structured content. The CMSs of other devices have less
structure
in the front end, and its metadata and taxonomy should
assist the system in determining which content elements to display.
Application Programming Interface (API)
Structured content, metadata, taxonomy devise the content
for the future. Application programming interface makes the content available
to the calling device. We don’t know what devices we’ll use in the future;
hence, API can be used to query and retrieve results in the requested format.
For example, if I inquire, “Alexa, tell me the restaurant’s special dish,” its
system knows that it has to make an API call to the CMs to retrieve the answer.
Contact us
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Email - info@informaticsmatrix.com
Web - https://www.informaticsmatrix.com/
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