With 2018
progressing, the Digital Marketing world- enveloping every online business
around is evolving each day. Every aspect of this dynamic landscape, including
SEO, Content Marketing, Social Media Optimization and Marketing, is witnessing
a paradigm shift. If early 2000’s were all about going digital- getting online
and mid decade dedicated to digital marketing, 2018 is all about thinking out
of the box. Digital Marketing has evolved from simple keyword stuffing and link
sharing to figuring out edgy innovative ways that your competitors haven’t
thought of yet.
A successful
online business isn’t built with just a good website and little promotion here
and there. Instagram, Facebook, Twitter- all social media platforms get to the
grind and update themselves constantly. To keep up with the pace, here are top
5 key trends in Digital Marketing Strategy and Services that can shape your company’s future
with Informatics Matrix.
1. Video
Campaigns:
Consider
this: Over 500 million people watch 100 million hours of videos on Facebook
every day. Over one Billion people are on You Tube and videos go viral in
minutes. Video Campaigns are the next big thing and with a billion people
market potential you sure can’t afford avoiding it.
Companies
can plan video marketing with greater flexibility via tools like 360 degree
videos, video chat sessions and live streaming on social media.
2. Do
away with One- size- fits- all marketing
Each company
is different and so are their ethos, principles and working methodology. Instead
of designing a one size fits all campaign, 2018 is all about getting personal. With
Digital Marketing Agency Personalize every campaign of yours
according to the business, industry type and customers you are catering to.
Play up your strengths and tailor the entire campaign around it. Visibility
sells- it is the hi-tech era of branding!
3. Influence Marketing
Influence
Marketing- the mouth to mouth publicity technique returning with a bang! Forget
stars, you could even hire social media influencers like bloggers and
socialites with mass following to drive your brand’s message home. Social Media
influencers already have the trust of their followers; all you need to do is
hire Best Email Marketing Company to spread awareness about your brand
and create hype around your name. Just remember to identify social media
influencers from the niche your company works in!
4. Chatbots
As the name
suggests, Chatbot is an Artificial Intelligence Tool used to converse with
online visitors in real time over an instant messaging look alike box. Chatbots
have undergone major improvisations to improve user interface and customer
satisfaction. Responsive, prompt and accurate Chatbots are worth investing in,
in 2018.
5. Innovative
Story telling
Whatsapp,
Instagram, Facebook- all have introduced the story telling option to ignite
creativity in people and let them share, interesting to mundane details, in a
fun way. Why not let your creative juices flowing and find a unique artful way
of storytelling? These ‘reels’ of stories are a fun way to present byte sized
video content to your au dience.
Stop now
with the sporadic promotion and think BIG! With Adwords Management Company Utilize the social platforms to
exploit your potentials to the fullest. Design a digital marketing strategy
incorporating the key trends of 2018 and stand a chance to get noticed, get
going
Contact us
Mo. No. +91 9783959155
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